Post by account_disabled on Dec 20, 2023 0:45:21 GMT -5
It's not just lead generation, it's much deeper and much more complete. The most difficult thing is to have a receptive interlocutor on the subject. The customer case I just sold this mission to a client (sold it and returned the results). His question was simple: “We are a French company. We have 16 product families. We sell in 11 European countries outside France (UK, Spain, Portugal, Romania, Czech Republic, Hungary, Italy, Belgium, Netherlands, Germany, Poland). We have very low online activity. We want to develop our online activities in all these countries, but we don't know where to start.
Country approach? Which step to start with? Family approach? Which family Email Data comes first? And in which country? What is our reputation in different countries? This therefore gives 16*12 combinations to analyze: 16 product families in 12 countries (we keep France as a benchmark) or 192 combinations. In 15 days, in 11 languages and with presentation in English in front of the group's managers and the 11 country directors. How to ensure international development with data? I therefore analyzed the data for each of the 12 countries out of the 16 product families: Quality of the brand's website SEO in each of the 12 countries.
Share of branded/non-branded traffic in each country. Average local monthly demand for each product family. Level of brand awareness in each country. Local online competitive intensity. SEO/Ads click-through rates in each country and for each family. Where do Internet users go when they have searched for generic products offered by the company. This makes it possible to identify the group's competitors in each product family. Identification of the essential resellers in each territory and the power of each distributor on the different product families (how much of the traffic in its market it manages to capture).
Country approach? Which step to start with? Family approach? Which family Email Data comes first? And in which country? What is our reputation in different countries? This therefore gives 16*12 combinations to analyze: 16 product families in 12 countries (we keep France as a benchmark) or 192 combinations. In 15 days, in 11 languages and with presentation in English in front of the group's managers and the 11 country directors. How to ensure international development with data? I therefore analyzed the data for each of the 12 countries out of the 16 product families: Quality of the brand's website SEO in each of the 12 countries.
Share of branded/non-branded traffic in each country. Average local monthly demand for each product family. Level of brand awareness in each country. Local online competitive intensity. SEO/Ads click-through rates in each country and for each family. Where do Internet users go when they have searched for generic products offered by the company. This makes it possible to identify the group's competitors in each product family. Identification of the essential resellers in each territory and the power of each distributor on the different product families (how much of the traffic in its market it manages to capture).