Post by account_disabled on Dec 30, 2023 5:54:36 GMT -5
The award to UM has been confirmed after a long and highly competitive pitch that began in June and which focused significantly on integrated data solutions and digital transformation . The Japanese carmaker recently announced an accelerated “Electric Vision” strategy , with which it aims to electrify all its main European models by 2022. “We are excited about this new stage that we are undertaking. Honda Motor has given us their trust not only to make a leap in efficiency and service, but also to accompany them in the transformation of their business and be their guide in this time of great challenges.
I am convinced that this path we are starting will be a success,” declared Oriol Arjona , Managing Director of IPG Mediabrands Barcelona . According to Chris Phone Number List Skinner , President of UM EMEA , “Honda's electric vision is the best example of digital transformation. They are using world-leading technology to build a more sustainable future, and we couldn't be happier to join them on such an exciting journey. During the pitch , our goal was to demonstrate that UM's offering is truly unique; and that our 'now and next' marketing approach , along with world-class data solutions that could integrate seamlessly with Honda's own platforms.
Would make us the most forward-thinking and progressive agency they could work with. " . « It has been a hugely challenging year, but we have come out stronger than ever and this latest victory is a testament to that. “I am very proud of the strength and resilience that UM people around the world have demonstrated, and that our future-oriented, data- and people-centric approach is truly resonating with the next generation of marketers ,” he said. added Skinner. The core transition will occur immediately and is expected to go live in all of Honda's European markets on April 1, 2021.
I am convinced that this path we are starting will be a success,” declared Oriol Arjona , Managing Director of IPG Mediabrands Barcelona . According to Chris Phone Number List Skinner , President of UM EMEA , “Honda's electric vision is the best example of digital transformation. They are using world-leading technology to build a more sustainable future, and we couldn't be happier to join them on such an exciting journey. During the pitch , our goal was to demonstrate that UM's offering is truly unique; and that our 'now and next' marketing approach , along with world-class data solutions that could integrate seamlessly with Honda's own platforms.
Would make us the most forward-thinking and progressive agency they could work with. " . « It has been a hugely challenging year, but we have come out stronger than ever and this latest victory is a testament to that. “I am very proud of the strength and resilience that UM people around the world have demonstrated, and that our future-oriented, data- and people-centric approach is truly resonating with the next generation of marketers ,” he said. added Skinner. The core transition will occur immediately and is expected to go live in all of Honda's European markets on April 1, 2021.